The Opportunity
The pet industry has been built around dogs for decades. The data says that's changing.
Cat-owning U.S. households
53M
About 39% of American homes — up from 40 million in 2023. APPA, 2025
U.S. pet-sitting market growth
10.9%
Annual growth rate, on track to nearly double to $1.4B by 2030. Grand View Research
Fastest-growing pet type in pet sitting
Cats
Outpacing dogs and all other segments in service growth nationwide. Grand View Research
Cats' share of pet-sitting revenue
6%
Despite 53 million cat households — the underserved market MEOW! was built for. Grand View Research
Cats are gaining ground, multi-cat homes are growing faster still, and professional care remains overwhelmingly dog-focused. That gap is the opportunity — and 97% of professional pet sitters say they'll take cats, but almost none build their business around them. Pet Sitters International, 2024
Our Mission
We're here to transform the pet care industry. Our cats-only franchise model was built for entrepreneurs who love cats and want to build something meaningful in their own community. We provide the training, the systems, and the support. You bring the heart.
Our Vision
Cats have always deserved better, and we're here to make sure they get it. We want to lead an era where cats have access to care built entirely around them — not adapted from something else.
Cats deserve care designed for them. That belief built this company, and now it's building others.
The Comparison
Pet care franchises vary enormously in what they ask of an owner. Here's how the main models stack up on what matters most before you commit.
| A MEOW! franchise | All-pet sitting | Boarding facility | Pet retail store | |
|---|---|---|---|---|
| Total initial investment | $39,000–$59,760 | Varies widely | Substantially higher | Substantially higher |
| Where you work | From home | From home | Commercial premises | Commercial premises |
| Lease required | No | No | Yes | Yes |
| Fixed overhead | Low | Low | High | High |
| Inventory to carry | None | None | Some | Extensive |
Total estimated initial investment for a MEOW! franchise is $39,000 to $59,760, including a $30,000 initial franchise fee. Actual costs vary by market. Competing-model costs are general industry ranges, not MEOW! figures.
Download the franchise information kit and someone from our franchise development team will contact you within one to two business days.
