Media & Press
Press materials, brand facts, and founder background for reporters covering franchising, pet care, or women-owned business growth.
The Story
MEOW! A Cat Sitting Co. launched in Pinellas County, Florida with a simple premise: cats deserve care built entirely around them, not adapted from a dog business. Twenty-five years of founder Deanna Jones's pet-care experience, cats-exclusive since 2019, became a franchise system in 2026 — the first cats-exclusive pet sitting franchise in the country.
The pet-sitting market is growing 10.9% annually toward $1.4B by 2030, with cats the fastest-growing segment yet capturing just 6% of revenue — the gap MEOW! Franchising exists to close.
Fast facts
"It began with a lifelong love of cats. What I never expected was how far that love would take me."
Deanna Jones · Founder, MEOW! A Cat Sitting Co. & MEOW! Franchising
Press Kit
Primary logo in wine, cream and green format.
Deanna Jones, high resolution.
Company background, market data, and franchise terms in one PDF.
