Industry News

Every year the shelter numbers come out, and every pet business posts the same headline. More adoptions. Growing market. Great time to invest. The 2025 data deserves a closer read than that, because the interesting part isn’t the total. It’s who did the adopting, and what that tells you about how cat care is going […]

Deanna Jones, Founder · July 26, 2026 Remember coming home to an empty house, a key around your neck, and only the cat to tell your day to? Like, totally. We were the latchkey generation, and that early bond with our cats stayed with us. Now that our own kids are heading out and the […]

The Cat Renaissance: Why Experts Are Calling 2026 the Year for Cat Franchises Deanna Jones, Founder · July 26, 2026 Here at MEOW! we could not be more excited about the latest pet care industry data — and about why 2026 is shaping up to be the year for cat franchises. For decades, the pet […]

Cats Are Outpacing Dogs: The Cat Industry Trends Cat-Only Businesses Should Be Excited About Deanna Jones, Founder · March 14, 2026 A notable shift is unfolding in the pet industry, and for cats-only business models like ours it’s a big one. Cat acquisition is now outpacing dog acquisition. For entrepreneurs operating in the cats-only space, […]

The Year of the Cat: How Cats Became the Center of the Pet Industry Deanna Jones, Founder · July 26, 2026 If there was ever a moment to call “The Year of the Cat,” it’s now. The American Pet Products Association’s 2025 Dog & Cat Report put 49 million U.S. households in the cat column […]

Why Cat Lovers Keep Telling Us “There’s Nothing Like This” Deanna Jones, Founder · July 26, 2026 At MEOW! Franchising, we hear something almost every week from people who inquire about joining us. There’s nothing like this. In a franchise landscape full of duplication — burger chains, fitness studios, dog daycare centers — very few […]

Marketplace or Local Business? What the Meowtel Acquisition Says About Cat Care Deanna Jones, Founder · January 30, 2026 In January, Rover Group — the largest online pet care marketplace, itself acquired by Blackstone in 2023 — announced it had acquired Meowtel, the cat-sitting marketplace founded in 2015. Meowtel brings more than 4,000 sitters and […]

Cats have a reputation for improving lives. They reduce stress, bring comfort, and quietly become the center of their households. But beyond companionship, there’s something else cats are surprisingly good at: They make business better.   At MEOW! Franchising, we’ve built an entire franchise model around cats — not because they’re cute (though they absolutely […]

For decades, cats were quietly overlooked in the pet care industry. While dog-focused businesses expanded into boarding, daycare, and training facilities, cats were often treated as an afterthought — assumed to be independent, low-maintenance, or simply easier to care for. That assumption is no longer true. And neither is the market built around it.   […]

Starting a Cat Sitting Business From Scratch vs. Buying a Franchise Deanna Jones, Founder · July 26, 2026 For entrepreneurs exploring the pet care industry, in-home cat sitting is an attractive niche: a service in real demand, without a facility to build, doing work that clients come back for. But a decision comes early on. […]