MEOW! Franchise Insights

Every year the shelter numbers come out, and every pet business posts the same headline. More adoptions. Growing market. Great time to invest. The 2025 data deserves a closer read than that, because the interesting part isn’t the total. It’s who did the adopting, and what that tells you about how cat care is going […]

Pay attention to the word “pet” for a week and you’ll notice something. It almost never means what it says. A pet store is a dog store with a cat aisle. A pet sitter is usually a dog walker who will also feed your cat. A pet franchise is, nine times out of ten, a […]

Next month, our sister location, MEOW! At the Lake turns five. That milestone belongs to Michele and to the cat parents of Lake Monticello who trusted her with their feline family and their homes. But it matters to anyone considering a MEOW! of their own, because Lake Monticello is not Tampa Bay. It is a […]

Founder’s Thoughts Last weekend I went to my local pet store for something completely ordinary — a topical treatment for my cat. I walked the whole store twice and couldn’t find it. Finally I gave up and asked the woman at the register, and she pointed me to the dog section. That’s where they keep […]

Deanna Jones, Founder · July 26, 2026 Remember coming home to an empty house, a key around your neck, and only the cat to tell your day to? Like, totally. We were the latchkey generation, and that early bond with our cats stayed with us. Now that our own kids are heading out and the […]

Where MEOW! Franchise Opportunities Are Currently Available Deanna Jones, Founder · July 26, 2026 As we continue to grow our MEOW! cat sitting franchise, our expansion has never been about scale alone. It’s about maintaining a standard. A standard of care. A standard of service. A standard of ownership. One of the questions we’re asked […]

The Cat Renaissance: Why Experts Are Calling 2026 the Year for Cat Franchises Deanna Jones, Founder · July 26, 2026 Here at MEOW! we could not be more excited about the latest pet care industry data — and about why 2026 is shaping up to be the year for cat franchises. For decades, the pet […]

Cats Are Outpacing Dogs: The Cat Industry Trends Cat-Only Businesses Should Be Excited About Deanna Jones, Founder · March 14, 2026 A notable shift is unfolding in the pet industry, and for cats-only business models like ours it’s a big one. Cat acquisition is now outpacing dog acquisition. For entrepreneurs operating in the cats-only space, […]

The Year of the Cat: How Cats Became the Center of the Pet Industry Deanna Jones, Founder · July 26, 2026 If there was ever a moment to call “The Year of the Cat,” it’s now. The American Pet Products Association’s 2025 Dog & Cat Report put 49 million U.S. households in the cat column […]

What I’d Tell My Younger Self Over Coffee: Don’t Wait Deanna Jones, Founder · July 26, 2026 If I could sit down with my younger self for a cup of coffee, I know exactly what I would say. I wouldn’t talk about the mistakes, the hard days, or the moments when things didn’t go according […]